Insights for U CAN Swim
At U CAN Swim, we provide customized swimming instruction, lessons, clinics, leagues, leadership, resources, remote clinics, and other aquatics services to individuals and organizations across the world.
Our commitment is to teach and lead experiences within the aquatics realm in enjoyable and safe manners. Of course, the sport of competitive swimming is a mainstay, but many other elements get attention within the U CAN Swim network. U CAN Swim offers tools and visions of Lifespan Aquatics Programming, LAP. We strive to provide an atmosphere that is encouraging, educational, and athlete-centered. Our goal is to help participants improve their skill and endurance, providing the inimitable feeling of success that comes with in water mastery.
U CAN Swim extends the highly successful swimming operations of CurrentWave of British Columbia, Canada, into the United States. The framework and programs deployed in Canada for a number of decades was originally I Can Swim (TM) and owned by Canadian Swimming and various swim provinces. Under the present leadership of J. Barry Healey, the geographic boundary is expanding. Furthermore, the content areas and online delivery of assets are expanding too.
The International Swim Coaches Association, SwimISCA.org, is a helpful sponsor. Coach Mark Rauterkus of Pittsburgh, PA, USA, also ISCA’s webmaster and a former independent, small-press publisher, is managing the platform’s digital development.
The U CAN Swim mission is to promote and deliver high-quality aquatic education to benefit children, adults, schools and program leaders through online and in-person instruction and guidance. Our customer service and insights aim to exceeds customer expectation.
This past year, the Canadian Red Cross ended all aquatics activities including swim lessons and even lifeguard training. CurrentWave has been in a growth mode rushing to fill the organizational needs of many universities, government entities and swim clubs.
In the aftermath of the pandemic, many challenges exist in rebuilding aquatic opportunities for kids and adults and replenishing the ranks of lifeguards, officials and coaches – and program leaders. Many have departed the profession and are not returning.
A great deal of swimming instruction services are currently focused on elite swimmers and professional athletes. We are committed to providing swimming enrichment to people of all ages and levels. U CAN Swim fills the need for swimming instruction that accommodates all levels of interest, proficiency, and economic means.
The present target market for U CAN Swim includes expert coaches, authors, thought leaders, and recreational directors. Working with ISCA and its meets and clinics, we anticipate outreach discussions to yeild dozens of cooperative program sites within the USA in the months to come.
Swimming instruction services such as swim schools are available in many parts of the country. However, few companies are committed to providing comprehensive programs beyond swim lessons. U CAN Swim intends to meet the greater needs and appeal to more diverse populations.
Strategy and Implementation
U CAN Swim offer a comprehensive range of swimming instruction services from camps to school districts to compeitive swim teams. Services aer customized for each customer. Our menu driven programs are flexible so as to be able to adapt with services to meet customers’ individual needs and requests.
Sales & Marketing Strategy
Our primary sales and marketing strategy is to market services through the websites, with social media platforms (Facebook, Twitter, Instagram) and in-person at clinics and competitions.
Five layers of protection: Water video from NDPA
50-meters, with a roof
Going rates for swim lessons
A list of some of the pools in Allegheny County
Another fancy swim pool found without its backstroke flags properly installed!
Saint Thomas Academy – Visitation School – new pool rendering
Westinghouse HS Pool
New pool and deck
Building a pool. And, doing the electrical work yourself.
Did you hear about this meet? Only swim 25s. Wonder why?
Wisconsin’s pool, opened Oct 1, 2020
Hampton, VA, new pool coming in August 2022
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